Chipotle is currently evaluating Honey Chicken in 80 restaurants in Nashville, TN. and Sacramento, CA. Field trials followed successful taste tests using trained panels. Chris Brandt, Chief Brand Officer for Chipotle stated, “Consumers have clearly shown their enthusiasm for sweet-heat
combinations, and we believe Chipotle Honey Chicken will capture fans with a high level of excitement.”
As with many QSRs and casual dining restaurants chains, there is an evident transition to more chicken-based menu offerings. Apart from the popularity of chicken, displacing beef enhances margins and allows greater flexibility in menu options compared to alternative proteins.