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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Target Plans Extensive Store Upgrades

06/06/2019

According to the Phoenix Business Journal, Target plans 300 store upgrades in 2019 at a cost of between $4 and $10 million per location.

 

Target has updated more than 500 stores including 53 units in 2019. 

 

Brian Cornell, CEO noted, “Guests continue to respond to these projects by shopping the remodeled stores more often, driving incremental traffic and sales.” 

 

Although in-store shopping represents the bulk of Target sales, the company is installing drive-up services to fulfill orders and home-delivery using Shipt.  Target COO, John Mulligan noted that their three services represented a quarter of total of the 4.8 percent company sales growth. He commented “Importantly our analysis indicates that the new services including Drive-Up and Shipt are driving incremental trips for Target rather than simply replacing other forms of shopping.”


 
Copyright 2019 Simon M. Shane