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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Kroger Introduces New Logo and Slogan

11/13/2019

The Kroger Company has announced a brand transformation campaign with a new logo and motto as the centerpiece. 

 

Developed by advertising agency DDB, Kroger has adopted Fresh for Everyone as their tag line.

 

Mike Donnelly, Kroger executive Vice-president and COO stated, “The new brand launch of Kroger is a unified framework for our seamless shopping experience designed to deepen our connection with customers and associates.”  He added, “Kroger chose Fresh for Everyone as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America through food, inspiration and uplift.”  Kroger will also introduce a Kroji emoji that will be used in a mass media adverting campaign.


 
Copyright 2019 Simon M. Shane