Twenty-two years ago, producers in the U.K. released Chicken Run. This anthropomorphic full-length cartoon was extensively viewed and became a cult classic. The influence of the movie in degrading the image of commercial poultry production was evident. The reviewer of the newly-released sequel, Chicken Run: Dawn of the Nugget admits that the movie was a factor in becoming a vegan. Obviously, a movie such as Chicken Run with images of shackles, and a rotary knife (but no stunning), will make an impression on a young mind and generate negative attitudes towards consumption of red meat and poultry.
The successor movie is also heavy on sentiment and provides an unrealistic and negative image of the industry in addition to the theme that indirectly encourages violent opposition to production in the style of Direct Action Everywhere. The dialogue deviates into pre-slaughter fear and its effect on meat quality.
The Chicken Run movies are less entertainment than they are pro-vegan propaganda. In the opinion of the reviewer of the movie, those involved in writing the script included too many subplots that serve as a distraction. Despite the vegan proclivities of the reviewer, the movie “leaves a lot to be desired”. Hopefully, Chicken Run: Dawn of the Nugget will have a short run and will be soon forgotten.