Circana has compiled sales of fresh meat for the 52 weeks ending June 30, 2024. The following data was released:
|
Category
|
Dollar Sales
|
Dollar Growth
|
Volume Growth
|
|
Fresh Beef
|
$38.0B
|
+7.2%
|
+0.8%
|
|
Fresh Chicken
|
$18.9B
|
+1.3%
|
+3.1%
|
|
Fresh Pork
|
$8.2B
|
-0.2%
|
-1.8%
|
|
Fresh Turkey
|
$3.3B
|
+2.5%
|
+1.2%
|
|
Other
|
$1.6B
|
+0.6%
|
+2.7%
|
Circana noted that value-added meat sales trailed conventional products suggesting consumer concern over prices. Combining products within the USDA Certified Organic category, dollar sales were up 9.8% and volume by 8.3%.