Conagra Brands has announced acquisition of privately held Sweetwood Smoke, the manufacturer of FATTY™ brand of meat sticks. Terms of the transaction were not disclosed but it is understood that Conagra will position the large meat sticks as a premium brand as they are almost seven times the size of market leader Slim Jim’s.
Swan Connolly CEO of Conagra Brands noted “The acquisition of FATTY Smoked Meat Sticks is another step in reshaping our portfolio for faster growth. Adding a premium brand to our growing, ‘better-for-you’ snack portfolio is consistent with our strategic focus on snacking and frozen categories.”