Gilberto Tomazoni recently pushed back on environmental regulations at an international business forum. He expressed concern that pressure to conform to sustainability rules will increase costs of production that are passed down to consumers.
Tomazoni noted, “ We need to increase productivity to lower the cost of food and make it more accessible.” He added, “We cannot assume that consumers will pay the bill for sustainable production practices.”
JBS is facing criminal lawsuits in Brazil alleging that the company knowingly processed cattle raised on deforested Amazon rainforest in Rondonia State. The Company is the target of multinational criticism for contributing to deforestation and environmental contamination. In response JBS has mounted a sustained campaign to convince regulators and consumers of a corporate commitment to sustainability.