The August 2024 guidelines for labeling are intended to ensure transparency and to eliminate false claims that may mislead consumers.
The guidelines require substantiation of claims in relation to the following areas: -
- Animal welfare including statements relating to ethical and humane procedures.
- Environmental claims including ‘sustainability’ and ‘carbon neutral’.
- Management claims including ‘free-range’ and ‘pasture-raised’.
- Breed claims including for specific beef strains associated with perceived quality attributes including ‘Angus’ and ‘Wagyu’
- Antibiotic use claims such as ‘raised without antibiotics’ should be subject to verification including assay.
The FSIS has been made aware of extensive use of green washing claims including unsubstantiated statements relating to sustainability and the application of regenerative grazing.
Producers making label claims must now present supporting evidence including third-party certification and appropriate documentation.