After an initial failure to establish a foothold in the U.K. in 2019, Chick-fil-A intends to expand internationally with a second initiative involving stores in London and Northern Ireland and in industrial centers including Leeds and Liverpool.
Chick-fil-A is a closely held corporation and does not release financial data. Technomic a market research company specializing in the food industry estimates that annual sales are in the region of $20 billion annually. With approximately 3,000 U.S. locations, each store generates annual sales approaching $6.5 million, far in excess of competitors McDonald’s, Burger King and Wendy’s.
Joanna Symonds the designated head of U.K. operations noted, “We have always cared about the impact of our restaurants on the local communities that we serve, and we strive to positively impact areas throughout the U.K. She added, “Caring for people, while delivering great food is at the heart of our brand and we encourage our local Owner Operators to partner with organizations that support their local communities.
Chick-fil-A intends sourcing both chicken and free-range eggs from local suppliers adhering to acceptable welfare certification. Surplus food will be distributed to shelters and foodbanks and restaurants will donate to nonprofit charities. The PR campaign should offset some of the xenophobia directed against the first store established in Reading, Berkshire in 2019.