According to USDA-GAIN Report BR 2024-28 released on October 9th, Brazil will continue as the world's leading exporter of broiler meat. Volume of shipments will attain 5.0 million metric tons, an increase of 2.0 percent over 2024. Exports during 2025 will attain 33.1 percent of the projected production of 15.1 million metric tons, an advance of 0.7 percent over 2024. Assuming a domestic population of 216 million, per capita consumption will attain 46.7 kg. (103 lbs.).
In order to maintain export volume, Brazil has intensified surveillance over highly pathogenic avian influenza (HPAI) and is negotiating acceptance of regionalization among major export markets. Brazil is vulnerable to HPAI, having recorded 166 cases in migratory marine birds and a few backyard farms during 2023-2024. Miraculously no cases were diagnosed among commercial flocks that would have required reports to the WOAH and consequential disruption in exports.
Producers in Brazil have concentrated on halal markets and in recent years have made investments in domestic production in the Emirates and Saudi Arabia, a trend that will continue.
In contrast to the U.S., Brazil has adopted a consumer-oriented approach to exports, supplying a wide range of whole birds, portions and added-value products specific to the needs of identified markets. Given this flexibility and aggressive promotion, Brazil will remain a formidable competitor to the U.S. that offers undifferentiated commodity leg quarters comprising 97 percent of broiler exports.