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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

McDonald’s to Bring Back Snack Wraps

12/09/2024

Joe Erlinger president of McDonald’s USA confirmed that his company will reintroduce the Snack Wrap following consumer demand evidenced by a petition signed by 18,000 and a social media campaign urging reintroduction.

 

This menu item was introduced in 2006 with beef and chicken options although nine varieties were offered.  The beef version was dropped in 2013 followed by chicken in 2016 although some franchises continued marketing the product through 2020.  Snack Wraps were terminated based on low sales and the length of time required to steam the tortilla and to stuff the wraps.

 

McDonalds is hoping that the popularity of wraps will increase traffic.

 


 
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