Tyson Foods has embarked on a major redesign of packaging after a span of 15 years. The initiative is based on market research with a favorable response to changes. The program will embrace Tyson Foods brands including Hillshire Farms and Jimmy Dean and will focus on a more contemporary appearance with informative messaging emphasizing product quality and nutritional content.
Tyson Foods will combine the rollout of packaging with an advertising campaign with the theme “Always Been Tyson”. The program will involve a phased introduction to avoid write-off of existing material and will extend over the fourth quarter of 2024 into 2025. Fully cooked frozen chicken was initially presented in the new packaging in September. Tyson Foods will follow with refrigerated and fresh products to eventually include all products within the Tyson brand.